PROJECTS         ABOUT         CONTACT

Welcome!

Tanya is a polyglot and bicultural designer and art director based in New York with experience in advertising, brand identity and systems, packaging, digital, and editorial design. She currently works at Madwell, a full-service advertising & marketing agency in Brooklyn.          







          Her experience encompasses a practice where she communicates, collaborates, and creates elegant, functional, and strategic design solutions for clients across diverse industries.









Mentoring           

I had the opportunity to be part of the mentor cohort for AIGA Mentorship Program for early-career mentees of 2021. The experience showed me how passionate I am about the service of mentoring young creatives. I don't have the right answers but I believe that by sharing experiences and knowledge the mentees feel related to the challenges and less alone in the industry. I advocate for women empowerment and transparency for equality. If you have questions or want to share something with me, don’t hesitate to reach out!


Featured Work          

Merchant’s Hard Lemonade & Tea




STRATEGY / BRANDING / ART DIRECTION

New brand under Heineken’s umbrella. Merchant’s is a hard lemonade and hard peach tea for the ones who are Just a Little Grown-Up. This work consisted in cleaning up their logo and packaging as well as creating the brand style and art direction that help develop paid media assets, billboards, social media and video & photo shoots.

Lékué



PACKAGING / ART DIRECTION / EDITORIAL

Development of branding, art direction and communication strategy linked to design, innovation and the joy of cooking at home, with packaging used as the main driver for communicating the product. The pack design conveys Lekue’s five main business principles: functionality, image, excitement, internationalization, communication and, above all, healthy, nutritional food.

Everly Life Insurance


STRATEGY / BRANDING / ART DIRECTION / CAMPAIGN

Concept and Design of Brand Identity based on the strategy development. Creation of brand guidelines and design system including fonts, palette, layouts, illustration and photo style.

Currently designing GTM assets, organic and paid media and product. 


All Projects         

TANYA PEDRA 2022        ALL RIGHTS RESERVED.