Her experience encompasses a practice where she communicates, collaborates, and creates functional, distinctive, and strategic design solutions for clients across diverse industries.

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Mentoring           

I had the opportunity to be part of the mentor cohort for AIGA Mentorship Program for early-career mentees of 2021. The experience showed me how passionate I am about the service of mentoring young creatives. I may not have all the right answers but I believe that by sharing experiences and knowledge, younger creatives can feel related to the challenges and less alone in the industry. I advocate for women empowerment and transparency for equality. If you have questions or want to share something with me, don’t hesitate to reach out!

Bulding a Mind-Flavoring Campaign - Hippeas is a vegan, sustainable, better-for-you challenger stirring up a revolution in the junk food aisle. Under the tagline Flavor Your Mind we created distinct fantasy worlds the puffs can transport you to. Using a hybrid of studio photography, video, and 3D, we brought these worlds to life.

Inspired by the punk culture of the late ’70s, we updated Crap’s brand system to bring a bit of controlled chaos into their existing story. It’s bold, typographic, and celebrates Crap’s core DIY ethos and audience.

Development of branding, art direction and communication strategy linked to design, innovation and the joy of cooking at home, with packaging used as the main driver for communicating the product. The pack design conveys Lekue’s five main business principles: functionality, image, excitement, internationalization, communication and, above all, healthy, nutritional food.