Welcome!
Tanya is a multidisciplinary Designer and Art Director based in New York with around 10 years of experience in branding, art direction, advertising, print design, and packaging.
By way of Mexico, Brazil, and Spain, Tanya grew up moving around the globe. She studied Design at Elisava Barcelona School and later attended the Creative Practices Full-Time program at The International Center of Photography (ICP) in New York.
Mentoring
I had the opportunity to be selected for the AIGA Mentorship Program to mentor early-career creatives in 2021 and 2024. The experience showed me how passionate I am about the service of mentoring young creatives. because I believe that by sharing experiences and knowledge, younger creatives can feel related to the challenges and less alone in the industry. I advocate for women empowerment and transparency for equality. If you have questions or want to share something with me, don’t hesitate to reach out!
I had the opportunity to be selected for the AIGA Mentorship Program to mentor early-career creatives in 2021 and 2024. The experience showed me how passionate I am about the service of mentoring young creatives. because I believe that by sharing experiences and knowledge, younger creatives can feel related to the challenges and less alone in the industry. I advocate for women empowerment and transparency for equality. If you have questions or want to share something with me, don’t hesitate to reach out!
Featured Work
New Balance | Back to school
New Balance | Back to school
ART DIRECTION / CAMPAIGN
New Balance Back to School 2024 campaign. Integrating art direction from previous New Balance creative created consistency across imagery, and casted diverse and upcoming and youth talent to push the New Balance image forward.
New Balance Back to School 2024 campaign. Integrating art direction from previous New Balance creative created consistency across imagery, and casted diverse and upcoming and youth talent to push the New Balance image forward.
Crap Eyewear
BRANDING / ART DIRECTION
Inspired by the punk culture of the late ’70s, we updated Crap’s brand system to bring a bit of controlled chaos into their existing story. It’s bold, typographic, and celebrates Crap’s core DIY ethos and audience.
Inspired by the punk culture of the late ’70s, we updated Crap’s brand system to bring a bit of controlled chaos into their existing story. It’s bold, typographic, and celebrates Crap’s core DIY ethos and audience.
Lékué
PACKAGING / ART DIRECTION / EDITORIAL
Development of branding, art direction and communication strategy linked to design, innovation and the joy of cooking at home, with packaging used as the main driver for communicating the product. The pack design conveys Lekue’s five main business principles: functionality, image, excitement, internationalization, communication and, above all, healthy, nutritional food.
Development of branding, art direction and communication strategy linked to design, innovation and the joy of cooking at home, with packaging used as the main driver for communicating the product. The pack design conveys Lekue’s five main business principles: functionality, image, excitement, internationalization, communication and, above all, healthy, nutritional food.
All Projects
TANYA PEDRA 2024 ALL RIGHTS RESERVED.