Hi, I’m Tanya, a Spanish-Mexican passionate Design Director currently based in New York.
I strive to create captivating and impactful experiences through my work. With a strong foundation in strategic thinking and high standards for craft, I approach each project with the goal of creating design solutions that impact users and consumers.
When it comes to my leadership approach, I believe that exceptional projects go beyond aesthetics and are founded by leading teams empathetically while providing constructive and transparent feedback. One of the aspects I find most rewarding in my profession is the opportunity to mentor and guide younger creatives.
I am also dedicated to breaking down barriers and championing inclusivity in the design industry. As an advocate for women representation and equality, I firmly believe that diversity enhances creativity and leads to more meaningful and innovative solutions.
I actively put effort into staying informed about new and different ways of working, businesses trends and technologies while still caring for the “simple and old”. Currently finding ways to incorporate AI responsibly in my practice and trying not to be a victim of every TikTok micro-trend.
Outside of my professional practice, I have an undeniable love for croissants. You can find me trying to improve my recipe and technique for the perfect flaky and buttery layers, but let’s be honest, I’m generally just indulging in them.
Thank you for visiting my portfolio. If you have any questions or collaboration opportunities, please don't hesitate to reach out.
Press:
Fonts in Use
Shorty Awards
Voguish
Vents Magazine
Brand New
The Dieline
World Brand Design Society
AIGA Mentors Cohort 2024
Languages:
Spanish / English / Portuguese / Catalan
French (What level? Duolingo gives me the angry app icon every now and then)
︎
I strive to create captivating and impactful experiences through my work. With a strong foundation in strategic thinking and high standards for craft, I approach each project with the goal of creating design solutions that impact users and consumers.
When it comes to my leadership approach, I believe that exceptional projects go beyond aesthetics and are founded by leading teams empathetically while providing constructive and transparent feedback. One of the aspects I find most rewarding in my profession is the opportunity to mentor and guide younger creatives.
I am also dedicated to breaking down barriers and championing inclusivity in the design industry. As an advocate for women representation and equality, I firmly believe that diversity enhances creativity and leads to more meaningful and innovative solutions.
I actively put effort into staying informed about new and different ways of working, businesses trends and technologies while still caring for the “simple and old”. Currently finding ways to incorporate AI responsibly in my practice and trying not to be a victim of every TikTok micro-trend.
Outside of my professional practice, I have an undeniable love for croissants. You can find me trying to improve my recipe and technique for the perfect flaky and buttery layers, but let’s be honest, I’m generally just indulging in them.
Thank you for visiting my portfolio. If you have any questions or collaboration opportunities, please don't hesitate to reach out.
Press:
Fonts in Use
Shorty Awards
Voguish
Vents Magazine
Brand New
The Dieline
World Brand Design Society
AIGA Mentors Cohort 2024
Languages:
Spanish / English / Portuguese / Catalan
French (What level? Duolingo gives me the angry app icon every now and then)
︎
TANYA PEDRA 2024 ALL RIGHTS RESERVED.