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CRAP EYEWEAR

BRANDING REFRESHMENT
ART DIRECTION
Crap Eyewear makes funky, bio-acetate sunglasses without the heavy markup. All of their products are designed and tested beachside in Los Angeles, CA, by a close-knit family of surfers, skaters, musicians, and artists.

Inspired by the punk culture of the late ’70s, we updated Crap’s brand system to bring a bit of controlled chaos into their existing story. It’s bold, typographic, and celebrates Crap’s core DIY ethos and audience.





Their new site served as a white canvas to present Crap’s re-branding and new look to position the brand competitively with other brands in the space. The final site is a visual feast that’s conversion-focused, community-driven, and 100% crappy.




www.crapeyewear.com

TANYA PEDRA 2023        ALL RIGHTS RESERVED.