CRAP EYEWEAR
BRAND REFRESHMENT
ART DIRECTION
BRAND REFRESHMENT
ART DIRECTION
WHAT IS IT
Crap Eyewear makes funky, bio-acetate sunglasses without the heavy markup. All of their products are designed and tested beachside in Los Angeles, CA, by a close-knit family of surfers, skaters, musicians, and artists.
THE ASK
Crap wanted to refine their brand identity and create an all-new custom web experience that better reflected their values, story and style to better embrace their roots in LA counterculture.
SOLUTION
Inspired by the punk culture of the late ’70s, we updated Crap’s brand system to bring a bit of controlled chaos into their existing story. It’s bold, typographic, and celebrates Crap’s core DIY ethos and audience.
Crap Eyewear makes funky, bio-acetate sunglasses without the heavy markup. All of their products are designed and tested beachside in Los Angeles, CA, by a close-knit family of surfers, skaters, musicians, and artists.
THE ASK
Crap wanted to refine their brand identity and create an all-new custom web experience that better reflected their values, story and style to better embrace their roots in LA counterculture.
SOLUTION
Inspired by the punk culture of the late ’70s, we updated Crap’s brand system to bring a bit of controlled chaos into their existing story. It’s bold, typographic, and celebrates Crap’s core DIY ethos and audience.
Their new site served as a white canvas to present Crap’s re-branding and new look to position the brand competitively with other brands in the space. The final site is a visual feast that’s conversion-focused, community-driven, and 100% crappy.
www.crapeyewear.com
TANYA PEDRA 2024 ALL RIGHTS RESERVED.