CRAP EYEWEAR
BRANDING REFRESHMENT
ART DIRECTION
BRANDING REFRESHMENT
ART DIRECTION
Crap Eyewear makes funky, bio-acetate sunglasses without the heavy markup. All of their products are designed and tested beachside in Los Angeles, CA, by a close-knit family of surfers, skaters, musicians, and artists.
Inspired by the punk culture of the late ’70s, we updated Crap’s brand system to bring a bit of controlled chaos into their existing story. It’s bold, typographic, and celebrates Crap’s core DIY ethos and audience.
Inspired by the punk culture of the late ’70s, we updated Crap’s brand system to bring a bit of controlled chaos into their existing story. It’s bold, typographic, and celebrates Crap’s core DIY ethos and audience.
Their new site served as a white canvas to present Crap’s re-branding and new look to position the brand competitively with other brands in the space. The final site is a visual feast that’s conversion-focused, community-driven, and 100% crappy.
www.crapeyewear.com
TANYA PEDRA 2023 ALL RIGHTS RESERVED.