Welcome!
Tanya is a multidisciplinary Design Director based in New York with around 10 years of experience in branding, art direction, advertising, print design, and packaging.
By way of Mexico, Brazil, and Spain, Tanya grew up moving around the globe. She studied Design at Elisava Barcelona School of Design and later attended the Creative Practices Full-Time program at The International Center of Photography (ICP).
Mentoring
I had the opportunity to be part of the mentor cohort for AIGA Mentorship Program for early-career mentees of 2021. The experience showed me how passionate I am about the service of mentoring young creatives. I may not have all the right answers but I believe that by sharing experiences and knowledge, younger creatives can feel related to the challenges and less alone in the industry. I advocate for women empowerment and transparency for equality. If you have questions or want to share something with me, don’t hesitate to reach out!
I had the opportunity to be part of the mentor cohort for AIGA Mentorship Program for early-career mentees of 2021. The experience showed me how passionate I am about the service of mentoring young creatives. I may not have all the right answers but I believe that by sharing experiences and knowledge, younger creatives can feel related to the challenges and less alone in the industry. I advocate for women empowerment and transparency for equality. If you have questions or want to share something with me, don’t hesitate to reach out!
Featured Work
Hippeas - Flavor Your Mind
Hippeas - Flavor Your Mind
STRATEGY / ART DIRECTION / CAMPAIGN
Bulding a Mind-Flavoring Campaign - Hippeas is a vegan, sustainable, better-for-you challenger stirring up a revolution in the junk food aisle. Under the tagline Flavor Your Mind we created distinct fantasy worlds the puffs can transport you to. Using a hybrid of studio photography, video, and 3D, we brought these worlds to life.
Bulding a Mind-Flavoring Campaign - Hippeas is a vegan, sustainable, better-for-you challenger stirring up a revolution in the junk food aisle. Under the tagline Flavor Your Mind we created distinct fantasy worlds the puffs can transport you to. Using a hybrid of studio photography, video, and 3D, we brought these worlds to life.
Crap Eyewear
BRANDING / ART DIRECTION
Inspired by the punk culture of the late ’70s, we updated Crap’s brand system to bring a bit of controlled chaos into their existing story. It’s bold, typographic, and celebrates Crap’s core DIY ethos and audience.
Inspired by the punk culture of the late ’70s, we updated Crap’s brand system to bring a bit of controlled chaos into their existing story. It’s bold, typographic, and celebrates Crap’s core DIY ethos and audience.
Lékué
PACKAGING / ART DIRECTION / EDITORIAL
Development of branding, art direction and communication strategy linked to design, innovation and the joy of cooking at home, with packaging used as the main driver for communicating the product. The pack design conveys Lekue’s five main business principles: functionality, image, excitement, internationalization, communication and, above all, healthy, nutritional food.
Development of branding, art direction and communication strategy linked to design, innovation and the joy of cooking at home, with packaging used as the main driver for communicating the product. The pack design conveys Lekue’s five main business principles: functionality, image, excitement, internationalization, communication and, above all, healthy, nutritional food.
All Projects
TANYA PEDRA 2024 ALL RIGHTS RESERVED.