CHAMP

ART DIRECTION
BRANDING
WEB DESIGN

WHAT IS IT
Champ, a new player in the field of sexual health and wellness that is reimagining how people shop for sex stuff. To overcome the sometimes unpleasant experience of shopping for condoms, Champ created products anyone would be proud to buy in public—and offers them online DTC and deliveres in discreet packages.
CHALLENGE
The condom category is not famous for innovation. Or empathy. Not surprisingly, that gulf in understanding between brands and consumers resulted in a condom-buying experience that was confusing, frustrating, and too often embarrassing whether shopping in-store or online.
SOLUTION
New branding, voice, web and art direction inspired in the vintage original Champ Prophylactics packaging form the 1950s and baseball cards. All which inspired the creative behind the campaign “Come Prepared.”

Featured on The Dieline, Brand New.