Featured Work

Merchant’s Hard Lemonade & Tea

STRATEGY / BRANDING / ART DIRECTION

New brand under Heineken’s umbrella. Merchant’s is a hard lemonade and hard peach tea for the ones who are Just a Little Grown-Up. This work consisted in cleaning up their logo and packaging as well as creating the brand style and art direction that help develop paid media assets, billboards, social media and video & photo shoots.

Lékué

PACKAGING / ART DIRECTION / EDITORIAL

Development of branding, art direction and communication strategy linked to design, innovation and the joy of cooking at home, with packaging used as the main driver for communicating the product. The pack design conveys Lekue’s five main business principles: functionality, image, excitement, internationalization, communication and, above all, healthy, nutritional food.

Everly Life Insurance

STRATEGY / BRANDING / ART DIRECTION / CAMPAIGN

Concept and Design of Brand Identity based on the strategy development. Creation of brand guidelines and design system including fonts, palette, layouts, illustration and photo style.

Currently designing GTM assets, organic and paid media and product.