UNCOMMON GOODS

BRANDING
WEB DESIGN
STRATEGY

CREATIVE CHALLENGE
Uncommon Goods is a place to discover hand-picked, creative designs by independent artists and makers.

We took the brand through a visual and verbal transformation that captures the attention of a changing audience and eventually drives repeated purchase + builds loyalty over time. As we developed the re-branding, we focused on bringing the following fundamental beliefs to life:

Creativity: Foster sharable moments of inspiration.
Inclusivity: Create an inviting place for people of all stripes.
Discovery: Delight at every turn & defy expectations.

STRATEGIC POSITIONING
There’s no place like Uncommon Goods. We wanted them to be the online bazaar carrying a collection of delightful, inspiring, original items that are each capable of telling a story all their own. They don’t actually sell products, even if it seems like they do. We wanted them to sell stories. Moments. Memories. Connections. The stories that many other sites and catalogs can’t tell. And that’s what makes them uncommon: they’ve curated a brilliant library of objects capable of connecting with a wide array of people on an emotional level. It’s a place where kids, parents, and grandparents can all find joy. In an era where everyone is pandering to young and boring Instagram influencers, that’s pretty damn cool.

Uncommon Goods wants to make it easier and more ethical than ever to shop for unique gifts from independent makers and businesses so that you can feel good about giving.

BRAND
The logo consists of a rounded typeface — Its curves are simple and clean and playful, communicating that the brand is fun, inviting, and not overly serious. The “sparks” around the u represent the spark of creativity; it’s the gleam of something special catching your eye. The color palette is bright, fresh, and earthy. Photography creates a visual experience that communicates quality and a distinct brand aesthetic.