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ZARBEE’S

VIDEO
ART DIRECTION
CAMPAIGN
Zarbee’s Naturals was built on the desire to offer wholesome, natural, and safe remedies to the biggest symptom driving kids to the doctor: a cough.



CREATIVE ASSIGNMENT 
Develop an Integrated Digital and Social Campaign tailored to a range of high value audiences with assets that drive momentum behind both Children and Adult Immunity Line and Baby Cough Businesses. Feautring the following products: Zarbee’s Baby Cough, Zarbee’s Elderberry Immune Support Gummies Adult Zarbee’s Elderberry Immune Support Gummies Kids. 

We devoloped a campaing under three directions to shocase each product targeted for its own audience.
  • Play is On. As the weather warms and people go out more, kids are back at play. That means school lunch is back, baseball gloves are back, pool noodles are back—and kids need immune support more than ever. Zarbee’s helps you support your child’s immune system, so they can get a healthy dose of childhood fun. Emphasis on healthy.
  • The best for both of you. Parents want to give their child the best, especially when it comes to health. They sometimes forget the best way to keep their child healthy is stay healthy themselves and to those model healthy behaviors. Zarbee’s Immune Support is made for kiddos and their parents, so they can stay in-sync with their health.
  • Future you thanks you. An immune supplement is an investment in your future health. It’s a little something you can do every day to support future you in whatever you need to be healthy for—a big job interview, riding a crowded bus, or simply showing up as the best version of yourself.





TANYA PEDRA 2024        ALL RIGHTS RESERVED.