SPRINGS
ART DIRECTION
PACKAGING
VIDEO
ART DIRECTION
PACKAGING
VIDEO
WHAT IS IT
Springs Spiked Punch is a new product developed under Heineken’s innovation team. Is a delicious and refreshing drink for the summer.
THE ASK
The ask was to create still and video assets for a campaign to launch their product. Our focus was to introduce and elevate the product by creating a playful and colorful visual language that resonated with their audience and flavors. Internally, we worked on packaging and art direction for the brand.
Springs Spiked Punch is a new product developed under Heineken’s innovation team. Is a delicious and refreshing drink for the summer.
THE ASK
The ask was to create still and video assets for a campaign to launch their product. Our focus was to introduce and elevate the product by creating a playful and colorful visual language that resonated with their audience and flavors. Internally, we worked on packaging and art direction for the brand.
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