SPRINGS SPIKED PUNCH
ART DIRECTION
PACKAGING
VIDEO
ART DIRECTION
PACKAGING
VIDEO
WHAT IS IT
Spring's Spiked Punch is a refreshing, ready-to-drink alcoholic beverage brand developed under Heinekein’s Innovation team. Launched as a part of the ready-to-drink cocktail trend, Spring's Spiked Punch combines natural fruit flavors with a light, bubbly texture, making it a popular choice for social gatherings and outdoor events.
THE ASK
Emphasizing quality ingredients and convenience to cater to consumers looking for fun and easy beverage options we created still and video campaign assets campaign to launch their product. With a focus on both taste and experience, we introduced and elevated the product by creating a playful and colorful visual language that resonated with their audience and flavors. We worked on refining their packaging and expanding their art direction that will guide the creation for visual assets used to launch the brand in social media, website and external communications.
Spring's Spiked Punch is a refreshing, ready-to-drink alcoholic beverage brand developed under Heinekein’s Innovation team. Launched as a part of the ready-to-drink cocktail trend, Spring's Spiked Punch combines natural fruit flavors with a light, bubbly texture, making it a popular choice for social gatherings and outdoor events.
THE ASK
Emphasizing quality ingredients and convenience to cater to consumers looking for fun and easy beverage options we created still and video campaign assets campaign to launch their product. With a focus on both taste and experience, we introduced and elevated the product by creating a playful and colorful visual language that resonated with their audience and flavors. We worked on refining their packaging and expanding their art direction that will guide the creation for visual assets used to launch the brand in social media, website and external communications.
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