HIPPEAS
ART DIRECTION
CAMPAIGN
STRATEGY
VIDEO
3D
ART DIRECTION
CAMPAIGN
STRATEGY
VIDEO
3D
Bulding a Mind-Flavoring Campaign - Hippeas is a vegan, sustainable, better-for-you challenger stirring up a revolution in the junk food aisle. Our initial challenge was to figure out how to boldly highlight flavor, while building on their existing hippie heritage. So, we dug into one element of hippie culture that hadn’t really been explored, and pushed some boundaries along the way.
STRATEGIC POSITIONING
Taking its cues from the 60s counterculture, the brand sought to make a big brand awareness play and get themselves out there with a bold, sunshine-soaked campaign.
For each concept, we created distinct fantasy worlds where the puffs can transport you to. We adopted a modular approach to the content, shooting full hero videos with the option to cut them down for various platforms.
Using a hybrid of studio photography, video, and 3D, we brought these worlds to life by shooting on green screen and bringing in larger-than-life puffs and fantastical worlds in post-production.
TANYA PEDRA 2024 ALL RIGHTS RESERVED.