EVERLY
STRATEGY
BRANDING
ART DIRECTION
CAMPAIGN
WEB DESIGN
ILLUSTRATION
STRATEGY
BRANDING
ART DIRECTION
CAMPAIGN
WEB DESIGN
ILLUSTRATION
Everly is a direct-to-consumer life insurance product poised to disrupt the category.
The project consisted in re-thinking the brand strategy, positioning and visual identity through a new logo and the creation of new brand guidelines and design systems including fonts, palette, layouts, illustration style and photo style. These assets were then applied to the company’s website, app, social media, newsletters, merch, events, internal collateral and displayed in out of home marketing. The task also required collaborating and directing external partners such as an illustrator, animatiors, and voice recording production company. Everly is now home to an adorable grim reaper named Grimmy, who hung up his robe and scythe to help people live rich, full lives.
everlylife.com / TikTok / Instagram / Animation
everlylife.com / TikTok / Instagram / Animation
THE EVERLY STORY
For too long, traditional life insurance has mainly been a great choice for people with access to an agent. But the fees, rules, and gatekeepers still keep some of the advantages out of reach for most. Everly makes its mission to offer a better experience.
Everly builds cash value for riders and their beneficiaries that they can use while offering the same protection offered by term. Having life insurance that builds wealth is the opposite of throwing your money away and as smart as investing in the purchase of a house.
Most life insurance companies that offer full coverage for life are stuck in the past of paperwork. Because they are inherently complicated, it’s easy for them to hide fees inside a complex process that’s intentionally hard to understand. Everly has done away with all of that, to show clients how smarter insurance can work for them.
CORE VALUES
Why isn’t life insurance just called death insurance? The way most companies do it now, it should be. They take your money for years and then you only get something when you die. And really, you don’t get anything. There’s no Bank of the Afterlife, after all.
Everly believes in living. That’s why Everly is life insurance made for living. Not just protecting people from the things that are statistically speaking unlikely to happen. With Everly the money you put into your life insurance also becomes money you can actually use.
TANYA PEDRA 2024 ALL RIGHTS RESERVED.