Endeavor Streaming
BRANDING
ART DIRECTION
BRANDING
ART DIRECTION
Endeavor Streaming had several design challenges in their brand, including a muted color palette, ineffective vector art, limited photography and lack of art direction. They needed a solution to refresh their visual identity that aligned with their modern, aspirational image and resolved design inconsistencies.
The solution to tackle these challenges was to create a refreshed visual identity with a new design system, color palette, typography, clear art direction and updated brand guidelines book for cohesive design. The new visual identity was then applied to website, social media platforms, company wide documents, events and other collateral materials.
The result positioned Endeavor Streaming as a modern, aspirational brand, distinct from typical tech companies and aligning with a sophisticated, editorial style.
The solution to tackle these challenges was to create a refreshed visual identity with a new design system, color palette, typography, clear art direction and updated brand guidelines book for cohesive design. The new visual identity was then applied to website, social media platforms, company wide documents, events and other collateral materials.
The result positioned Endeavor Streaming as a modern, aspirational brand, distinct from typical tech companies and aligning with a sophisticated, editorial style.
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